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About Us


April 05th, 2022 - 23.32 PM

Dear diary,

This is Rue. Today is such a big milestone for me and many others at the company: Lewindy is launched. Mixed feelings. A little bit nervous, worried, a lot of joy, pride, and most of all, my love for handmade items, embroidery work, and gratitude for the Lewindy team, the people who have been, are and will be accompanying me on this journey.

Lewindy Handcrafted Embroidery Store is an idea that I have cherished for a long time, since 6 years ago when I took my first steps in the professional embroidery crafting career.

When I told the brand name would be Lewindy, my girlfriend Kayla asked: “Why?”

Because I love the Wind and Nature. When the gentle breeze surrounds us, it feels so calm, all worries seem to be swept away. It's also the wind, gusty,  strong blowing everything, then we know there will be a storm coming, your mood will be really urgent, right? By the way, do you know this poem?


Some knew, some didn’t. I continued:

I think our brand is just like the wind. Although we make and sell physical fashion accessories, Lewindy is essentially an online store, which people cannot touch or see us. It’s a difficult thing for us when doing overseas business, along with the different markets, cultures and other unpredictable variables. But instead of giving up or choosing an easier path, I want to accept the challenge. Just like when the leaves hang trembling, people know the wind is passing through, my dream is long after, when people come across a bag, a mask, or a hat made by us, they will realize “ah, this is Lewindy”. Dreams come true or not, depending a lot on whether we are working hard for it right now.

I also said that in a team meeting a while ago, when asked about the meaning of the name. Besides, we also discussed a number of other topics which I will share with you when I have more time. I have a lot of other things to prepare for tomorrow, so I'd be better off now. I'm busy, but having a good time. Wish everyone everything!




Lewindy is a team of young, enthusiastic, dynamic and creative people with a burning love for handmade goods. Starting from creating and selling hand-embroidered masks in covid-19, LW has been quickly well-received by handmade lovers. Now after the pandemic, we expand our field into handmade items in general and hand embroidery accessories in particular. Our priority mission is to spread the love of handmade items to everyone.


So why handmade?


Handmade products are great for the environment. All are made in small craft studios or workshops with eco-friendly materials. Most handmade items withstand time. Each handmade product has its own story, each handmade shop and the person who created it puts a lot of time and effort into making something that’s unique, beautiful and made just for you. 

Not only spreading the love of handmade items, but Lewindy also carries out a mission of responsibility to the community, helping to create more jobs for the handmade craft community. We have a team of idea creators, designers and artisans with many years of experience in the profession in charge of the stages from when the idea is ​​just in the head until the product is visible. With a creative working process, strict quality control and meticulous refinement in every stitch, LW confidently brings you unique, quality and eco-friendly products.


Why us?


What is your personal preference? Are you a person who loves simplicity and convenience? Or can just the meticulous, elaborate, small details make you admire them all day? If you are looking for a balance between the two, then LW will give you the answer.

LW currently focuses on creating unique patterns designs in basic form, helping to create more sophisticated looks for products. We are always looking for creativity and breakthrough in the simplest things.




On the other hand, LW's customers span all ages, from children, adolescents, to middle-aged and elderly people. Not only making and selling items, but we also hope that through handmade products, we can create a strong community with meaningful messages such as environmental protection or self-love.

“I love it”, “the design is cute”, “good quality” are not the only things that our customers said. What makes our customers love the most is that when they wear Lewindy items and go out, not only do they enjoy their outfit themself but also receive a lot of compliments from people around. With feminine and freedom beauty included in the designs, Lewindy brings self-confidence and gravitation from the smallest details to everyone. Your happiness always matters the most. We appreciate your trust in our products and services.